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Question
Which stage of marketing research is considered to be the most difficult for an entrepreneur due to lack of knowledge or experience in marketing?A.Analyzing and interpreting the results
B.Gathering data from primary sources
C.Gathering data from secondary sources
D.Defining the purpose or objectives
Answer
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First movers suffer a cost disadvantage as they are not able to move down the experience curve.
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The knowledge needed to generate innovation cannot be easily learned from a textbook.
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The U.S. Chamber of Commerce and Small Business Development Centers are good places to get information and assistance in starting a new business.
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