Question

Which of the following would be an example of a customer orientation in international marketing?

A) A cosmetics company bans animal testing of its products to gain goodwill.

B) A fruit company brands the bananas it sells in foreign and domestic markets.

C) A beer company makes non-alcoholic beer for a country that bans the sale of alcohol.

D) A plastics manufacturer makes some components to the specifications of a foreign company.

Answer

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