Question

Which of the following TV ads for Shine, a toothpaste brand, is likely to hold more appeal for a consumer who is right-brain dominant than for a consumer who is left-brain dominant?
a. An ad where a dentist clinically explains why Shine is the best toothpaste
b. An ad where a family sings the reason why Shine is their favorite toothpaste
c. An ad which shows the Shine toothpaste being used by a dentist to clean giant-sized dentures
d. An ad where an elderly couple talks about how their teeth are still very strong because of Shine
e. An ad which talks about the advantages of a fluoride-free toothpaste

Answer

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