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Question
Which of the following statements is(are) not true?A.Primary focus of an industry analysis is to provide sufficient knowledge of the environment that can affect marketing strategy decision-making.
B.Industry analysis needs to be conducted using only primary research data.
C.Industry analysis begins with the broadest-based assessment of environmental and industry trends.
D.The information-seeking process of industry analysis is known as an upside-down pyramid.
Answer
This answer is hidden. It contains 2 characters.
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