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Question
Which of the following statements is true of message receiver characteristics?a. Less-intelligent consumers tend to comprehend messages more accurately than intelligent consumers as they put in more effort in the comprehension process.
b. Highly involved consumers tend to pay less attention to messages as they are too involved with their own things.
c. High levels of familiarity always increases consumer comprehension as consumers are more inclined toward the familiar.
d. Consumers' beliefs of what will happen in a future situation have an impact on their comprehension of the environment.
e. Consumers who are left-brain dominant tend to be visual processors often favoring images for verbal communication.
Answer
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