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Question
Which of the following statements is true of consumer satisfaction?a. It is a relatively enduring consumer trait.
b. It results from an unfavorable appraisal of a consumption outcome.
c. It is a postconsumption phenomenon as it is a reaction to an outcome.
d. It is a strong emotion that creates relatively strong behavioral reactions.
e. It functions as the single existing postconsumption emotion for consumers.
Answer
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