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Question
Which of the following statements is true about the issues that affect consumer judgments?a. Consumer judgments based on the perceived relationship between attributes of products always lead to negatively biased implications about the product.
b. Brand names have an impact on consumer judgments.
c. If consumers cannot tell the difference between two options, then their judgments about the products are highly accurate.
d. Consumers who are highly impulsive make the best judgments.
e. Brand inertia is often used by consumers as a signal of quality.
Answer
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