Question

Which of the following statements is true about the differentiation strategy?
a. It enables a firm to sell products at lower prices and still make profits.
b. It enables a firm to charge more for its products.
c. It is aimed at reducing production costs by using inexpensive raw materials.
d. It involves making simple, low-priced products for the mass market.
e. It cannot be used by companies that only offer services.

Answer

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