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Question
Which of the following statements is true about the amount of search performed by consumers during decision making?a. Search tends to decrease as a consumer's level of education and income increases.
b. When searching costs are greater than the benefits of the search process, consumers no longer value the activity and search stops.
c. Consumers who possess negative attitudes toward shopping generally spend more time searching for product information.
d. Search tends to decrease when a consumer possesses a high level of purchase involvement.
e. As perceived risk decreases, search effort increases.
Answer
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