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Question
Which of the following statements is true about habitual decision making?a. It occurs when a consumer believes the consumption of a specific product that they have in mind will solve the problem and deliver value.
b. It involves extensive evaluation of alternatives based on the potential to satisfy a particular need.
c. It occurs when a consumer's involvement with the particular product category is high.
d. It occurs when the perceived risk for the particular product is high.
e. It involves a time-consuming process of collecting information and comparing brands.
Answer
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