Question

Which of the following statements at the end of a sales letter would most effectively motivate the reader to take action?
a. If you are at all interested in trying our product, please call me soon.
b. Act now! Don't delay! Smart shoppers know that time is running out!
c. Why not try our new computer software free for 15 days?
d. Simply return the enclosed order card by October 1 to reserve your copy of this limited-edition poster.

Answer

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