Question

Which of the following statements about transactional relationships is(are) true?
a. Customers emphasize a transactional orientation when the purchase is viewed as less important to the organization.
b. Customers prefer a transactional relationship when the market is dynamic (for example, rapidly-changing technology.
c. Transactional relationships are more likely to involve operational linkages.
d. all of the above
e. none of the above

Answer

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