Question

Which of the following statements about self-concept is true?
a. Actual self refers to how a consumer would like to perceive himself.
b. Ideal self refers to how a consumer currently perceives him- or herself.
c. Ideal social self represents the image that a consumer would like others to have about him or her.
d. Possible self represents the various possessions that a consumer owns that help him form perceptions about himself.
e. Extended self refers to the positivity with which one holds his or her body image.

Answer

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