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Question
Which of the following statements about buyer-seller relationships is(are) true?a. Customers prefer a transactional orientation when there are few alternative offerings from suppliers.
b. Customers emphasize a collaborative orientation when the purchase decision is not complex.
c. Collaborative relationships are more likely to involve operational linkages and high levels of information exchange.
d. All of the above
e. None of the above
Answer
This answer is hidden. It contains 1 characters.
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