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Question
Which of the following statements about business-to-business channels is true?A) Direct channels are more common in business-to-business markets than consumer markets.
B) Business-to-business channels have few parallels with consumer channels.
C) The size of business markets makes indirect channels more efficient.
D) Indirect channels are more common in business-to-business markets than consumer markets.
E) When an industrial distributor is included in a business-to-business channel, the channel is by definition direct.
Answer
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