Question

Which of the following statements about a strategic communication plan is not true?
a. It may involve both lean and rich media channels.
b. It is typically created by corporate leaders.
c. It is sequenced so that one message never overlaps another.
d. It helps the company reach multiple audiences.
e. It typically involves multiple messages in face-to-face and technology-assisted formats.

Answer

This answer is hidden. It contains 1 characters.