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Question
Which of the following is true with regard to managing a social media marketing campaign?
a. It does not require a flexible approach.
b. It does not require familiarity with, or knowledge about the companys brand.
c. It requires knowledge of the benefits and drawbacks of the different social media platforms.
d. It is damaging for a firm involved in managing a potential social media crisis to be transparent.
Answer
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Describe the ways in which consumers rely on social media for their buying decisions.
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a. influencersb. social networking sitesc. social media monitoringd. appe. online forumf. demographicsg. social media toolh. return on investmenti. microblogj. social media marketingk. social medial. transparencym. social media marketing plann. bookmarking siteo. social media strategistp. social media analyticsq. social media platformr. content marketings. social news sitet. QR codes_____ are tools that help marketers trace, measure, and interpret data related to social media marketing initiatives.
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a. influencersb. social networking sitesc. social media monitoringd. appe. online forumf. demographicsg. social media toolh. return on investmenti. microblogj. social media marketingk. social medial. transparencym. social media marketing plann. bookmarking siteo. social media strategistp. social media analyticsq. social media platformr. content marketings. social news sitet. QR codesThe use of social media portals to create a positive influence on consumers or business customers toward an organizations brand, products, public image, or website is known as _____.
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Jon is in charge of measuring the impact of his firms social media plan. For which of the following tasks is he likely to be responsible?
a. Assessing awareness of the company
b. Calculating the company's share of voice
c. Responding to online criticism
d. Deciding when to use Facebook and Instagram
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a. strategy development; monitoring
b. identify target audience; implement plan
c. goal setting; implement plan
d. goal setting; measurement
e. produce content; implement plan
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Which of the following is true about a social media marketing plan?
a. It is never documented in writing.
b. It identifies and describes methods for monitoring, measuring, and managing the SMM effort.
c. It shares no common element with a traditional marketing plan.
d. It precludes an analysis of the competition.
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A person who oversees all of the companys social media functions, ranging from blogging copywriter to social media strategist is called a _____.
a. content programmer
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c. social media developer
d. social media specialist
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a. Create awareness of our brand.
b. Reach new customers.
c. Offer coupons on Facebook.
d. Generate sales leads.
e. Increase customer satisfaction.
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a. Be honest.
b. Be accountable.
c. Respect privacy.
d. Be efficient.
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a. gain experience through an internship
b. take courses in accounting
c. post Instagram and Facebook photos of her nights out at local bars
d. delete her Facebook page
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Dave Carroll a musician and song writer was traveling on United Airlines with his Taylor guitar and when he arrived at his destination he found that his guitar had been damaged. After multiple attempts to receive financial compensation from United for his guitar, Dave used Twitter and YouTube to share a song he wrote called "United Breaks Guitars". Within 1 week of posting, the video had been viewed over 3 million times and mainstream media such as CNN, CBS and The Wall Street Journal interviewed Dave. The generation of 3 million views within a week and further exposure through other media options is an example of which feature of social media marketing?
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While consumers are heavy users of social media, it should be noted that businesses are big users of social media as a means of connecting with existing and potential customers. Which one of the following statements is false about consumer and business use of social media?
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e. Consumers use social media to make final purchase decisions.
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Describe the new type of company that has evolved as a result of big data.
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