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Question
Which of the following is true of Web 2.0?a. It depends on mass collaboration as individuals simultaneously create value for themselves and others.
b. It involves one-way messaging and online information retrieval.
c. It cannot be used for addressing consumers during crisis management.
d. It ignores consumer privacy and people feel unsafe in sharing information on the Internet.
Answer
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.