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Question
Which of the following is true of upfronts?a. It is increasing in popularity and will gain twice as much popularity within the next decade.
b. It is a television programming ritual conducted in the fall each year.
c. It is a period where the television networks reveal their fall line-ups and presell advertising on them.
d. About 25 percent of prime-time television advertising is bought in upfronts.
Answer
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