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Question
Which of the following is true of Theodore Levitt's arguments concerning globalization of world markets?
A. Levitt's argument holds true for basic industrial products, such as steel, bulk chemicals, and semiconductor chips but not for consumer goods markets.
B. Levitt understates his case concerning global markets and the fall of multinational corporations.
C. Globalization, in the sense used by Levitt, is the rule rather than the exception in consumer goods markets.
D. Levitt's arguments have no implications for the marketing strategies pursued by an international business.
E. There is no evidence to suggest the convergence of preferences among consumers across advanced countries.
Answer
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