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Question
Which of the following is true of Theodore Levitt's arguments concerning the globalization of world markets?
A. The rise of global media phenomenon seems to support Levitt's argument.
B. Academics feel that Levitt understates his case concerning global markets and the fall of multinational corporations.
C. Globalization, in the sense used by Levitt, is the rule in consumer goods markets and industrial markets.
D. Levitt's arguments hold true with respect to consumer goods markets but not for basic industrial products.
E. As observed by Levitt, in real-world global markets, firms do not tailor their products to suit different countries.
Answer
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