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Question
Which of the following is true of the value that an international business can create in a foreign market?
A. If the international business offers the same type of product that indigenous competitors are offering, then the value of that product is likely to be greater.
B. If the international business can offer a product that satisfies an unmet need, the value of that product to consumers is likely to be lower.
C. Greater value of an international business translates into an inability to charge higher prices and/or to build sales volume more rapidly.
D. The value that an international business can create in a foreign market depends on the suitability of its product offering to that market and the nature of indigenous competition.
E. An international firm should not rank countries in terms of their attractiveness and long-run profit potential because these factors are always changing.
Answer
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