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Question
Which of the following is true of the marketing and research and development (R&D) departments in an international firm?
A. Marketing and R&D should always work independently.
B. R&D identifies gaps in a market so that marketing can work to fill those gaps.
C. R&D defines the market's needs for the marketing personnel.
D. Marketing fails to guide R&D whether to produce globally standardized or locally customized products.
E. A major contributor to the success of new-product introductions is a close relationship between marketing and R&D.
Answer
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