Question

Which of the following is true of the influence of cultural differences on product attributes?

A. Cultural differences have no implications for marketing strategies.

B. Tradition has the least impact on a firm's marketing strategies.

C. Tastes and preferences of consumers are becoming less cosmopolitan.

D. There is evidence of cultural convergence between the advanced industrial nations of Asia and North America.

E. The impact of tradition is important in foodstuffs and beverages.

Answer

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