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Question
Which of the following is true of the elaboration likelihood model?a. The attractiveness of the person delivering the message, the number of arguments presented, the expertise of the spokesperson, and the imagery or music presented along with the message constitute the central cues.
b. If a consumer is not involved with a message or lacks either the motivation or ability to process information, the central route to persuasion will be followed.
c. In the peripheral route, the consumer is unlikely to develop cognitive responses to the message.
d. If the consumer expends considerable effort in comprehending the message then the peripheral route to persuasion is activated.
e. Peripheral cues refer specifically to information found in the message that pertains directly to the product, its attributes, its advantages, or the consequences of its use.
Answer
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