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Question
Which of the following is true of self-report measures?a. It does not require a volitional response from a consumer.
b. It requires the attachment of a measuring device to a consumer.
c. Results obtained from self-report measures are not valid enough to be useful to consumer and marketing researchers.
d. It requires consumers to recall their affect state from a recent experience.
e. It is considered to be more obtrusive than autonomic measures.
Answer
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