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Question
Which of the following is true of licensing as a mode of entry into foreign markets?
A. A licensor grants the rights to tangible property to a licensee.
B. A licensing agreement grants rights to intangible property to a licensee for an unspecified period.
C. The licensor receives a royalty fee from the licensee.
D. The licensor puts up all of the capital necessary to start a business.
E. The licensor maintains control over its technological know-how.
Answer
This answer is hidden. It contains 198 characters.
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