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Question
Which of the following is true of how mood influences consumer behavior?a. Consumers in bad moods tend to make decisions faster.
b. Consumers in bad moods tend to outspend their good-mood counterparts.
c. Consumers in bad moods tend to facilitate increased consumer satisfaction.
d. Consumers in bad moods tend to react better to service providers in bad moods.
e. Consumers in bad moods tend to be unaffected by environmental factors.
Answer
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