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Question
Which of the following is true of culture?a. It is easier to observe culture when it's more unfamiliar.
b. It is purely national or global.
c. It is most visible to those who are immersed in it.
d. It is always geographic.
Answer
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.