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Question
Which of the following is true of consumer comprehension?a. Consumer comprehension process is not influenced by internal factors within the consumer.
b. Consumer comprehension does not include affective components as it is based only on the consumer's cognitive aspects.
c. Consumers' comprehension of marketing messages does not always occur in the way they are intended to.
d. Consumer comprehension rarely goes beyond the explicit content of the marketing message.
e. Consumer comprehension is not essential for the realization of value in the consumption process.
Answer
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