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Question
Which of the following is true of conjoint analysis in concept testing?
A. Conjoint analysis cannot feasibly test attributes and levels using a reduced set of cards.
B. Conjoint analysis ranks the possible combinations of attributes from the least preferred to the most preferred.
C. Conjoint analysis cannot be used to identify those concepts that are the "real losers," which should not be considered for further development.
D. Conjoint analysis is extremely useful in concept testing because of its ability to uncover relationships between attributes and customer preferences.
Answer
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Related questions
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Under the concept of strict liability, the:
A. buyer is unjustified to depend on the seller being right.
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The _____ is typically the last stage in the life cycle of a public concern that often lasts for years, and where general shifts in a country's political thinking may cause various issues to move into or out of the idle state.
A. trial support phase
B. regulatory adjustment phase
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Which of the following is true of the stirring phase of the life cycle of a public concern?
A. It is characterized by a would-be leader and a muted cause seeking a political base.
B. It typically occurs when the opportunity for defusing the public concern has usually passed.
C. It is easy to identify this period, although most people ignore it.
D. It is characterized by a period of jockeying by adversaries.
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Managements today demand tough standards, rigorous auditing at all points, good record keeping, and training of new product employees.
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The General Agreement on Tariffs and Trade (GATT) allows a nation to restrain imports from countries where piracy is a problem.
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The concept of strict liability requires proof that a direct sale from the manufacturer to the injured user took place.
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New regulatory legislation is often precise and made exclusively to prevent a period of jockeying among adversaries.
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With reference to the various considerations in concept testing research, describe the real-time response survey procedure.
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Discuss the use of prototypes as concept statement formats.
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Briefly describe the provisos which can be applied by an organization to resist the bazooka effect.
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Conjoint analysis is used to identify _____.
A. survey variations
B. the optimum combination of attributes
C. high-potential gaps
D. the optimum price for a product
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The optimum proportion of attributes desired by a market can be identified with the help of ____.
A. attribute calibration
B. preference regression
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A concept statement developed during the new product development process:
A. describes the technology to be used for manufacturing the product.
B. discusses the results of prototype testing.
C. states a difference and how that difference benefits the customer.
D. lists the guidelines for developing the new product.
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The first purpose of concept testing is to:
A. estimate the likely sales or trial rate.
B. identify very poor concepts for early elimination.
C. refine revenue estimates claimed by marketers.
D. identify the technology needed for development.
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A product concept is a:
A. core competency.
B. product feature.
C. physical prototype.
D. claim of proposed satisfactions.
Q:
Concept testing was essentially invented by ____.
A. industrial firms
B. wholesalers
C. retailers
D. advertising firms
Q:
Which of the following actions can prevent the bazooka effect?
A. Allowing an idea source to participate in the initial reaction
B. Giving the authority of rejecting an idea to a single person
C. Encouraging the participants to give an initial reaction based on pure intuition
D. Using trained and experienced evaluators for evaluating an idea
Q:
Which of the following is true of the product innovation charter (PIC) of a firm?
A. The PIC is formulated at the end of the new products process.
B. The formulation of the PIC follows the phase of opportunity identification and concept generation.
C. The PIC precludes the practice of having unwanted proposals eat up valuable development funds before they are detected.
D. The PIC tends to eliminate less product ideas than any of the other evaluation techniques.
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Which of the following is true of up-front evaluations?
A. Up-front evaluations are conducted after the development phase in the new products process.
B. Up-front evaluations increase the likelihood of incurring cost overruns.
C. During this phase of the process, not much attention is given to finalizing the positional statement.
D. The practice of up-front evaluations is spreading because of the growing pressure to reduce time to market.
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Market analysis precedes the preparation of the product innovation charter and provides "a priori" conclusions about new product proposals.
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Describe the cumulative expenditures curve.