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Question
Which of the following is true of a product?
A. A product can be viewed as the focal point of a marketing mix.
B. A product can be viewed as the center of market segmentation.
C. A product can be viewed as a bundle of attributes.
D. A product can be viewed as a forced need or want.
E. A product can be viewed as an object that transcends customer behavior.
Answer
This answer is hidden. It contains 201 characters.
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