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Question
Which of the following is true of a body copy?a. It consists of fewer words than the subhead.
b. It is the visual component of an advertisement.
c. It tells a complete story of a brand and reinforces the headline.
d. It is more likely to be read by people than the headline and subhead.
Answer
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.