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Question
Which of the following is true due primarily to the inseparability of services?A) Customers have to rely on reassuring physical cues that indicate quality service.
B) Service businesses cannot promise the same experience with every service encounter.
C) A service is produced and consumed at the same time.
D) It is impossible for service businesses to exactly match supply with demand.
E) It is difficult for service businesses to live up to guarantees.
Answer
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Related questions
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B) deliver text messages to key customers through a short-messaging system
C) track all aspects of customer interaction
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B) PRM (partner relationship management)
C) TQM (total quality management)
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Factors that increase a firm's emphasis on ________ include purchases that are "new tasks" for a customer and transactions that require negotiation.
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
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B) advertising
C) e-commerce
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The "m" in m-commerce stands for ________.
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E) marketspace
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The National Do Not Call Registry was established by which of the following?
A) the Federal Trade Commission (FTC)
B) the Direct Marketing Association (DMA)
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D) the American Marketing Association (AMA)
E) the Robinson-Patman Act
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B) cold calling
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C) variability
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A) intangibility
B) perishability
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