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Question
Which of the following is true about the microcultures around the world?a. Microcultures consist of a group of people who have distinct values and tastes.
b. Unlike in the U.S., microculture membership does not affect the value of things in China.
c. Marketers need to ignore the effects of microculture as they are of no significance.
d. Street microcultures like sports and fashion exist around the world.
e. Microcultures are confined to the U.S.
Answer
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