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Question
Which of the following is true about the consumer decision-making process?a. Consumers always proceed through the activities in the decision-making process in a sequential fashion.
b. Consumers always complete the decision-making process once it is initiated.
c. Consumers' decision-making processes don"t always involve a tangible product.
d. Consumers' decision-making processes operate independently of any value perceptions.
e. Consumers' decision making doesn"t always involve choices linked to value.
Answer
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