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Question
Which of the following is true about social judgment theory?a. When an incoming message falls within the latitude of acceptance, contrast effect occurs.
b. When the original attitude is weak, the latitude of rejection is large.
c. When an incoming message falls within the latitude of acceptance, the attitude of the consumer is likely to change in the direction opposite to the message.
d. When a message is perceived as being opposed to the original attitude position, it will fall within the latitude of rejection.
e. When an incoming message falls within the latitude of rejection, assimilation occurs.
Answer
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