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Question
Which of the following is true about PRIZM?a. It combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers.
b. It classifies consumers into eight distinct segments based on resources available to the consumer as well as three primary motivations.
c. It was developed and marketed by Strategic Business Insights.
d. It is based on the premise that people with similar backgrounds and means disassociate themselves from each other's behaviors and lifestyles.
e. It is based on the premise that people with similar backgrounds tend to live away from one another.
Answer
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