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Question
Which of the following is true about message appeals?a. Highly explicit content tends to direct attention toward the product.
b. Humorous ads appear to be most effective when the consumer's attitudes are initially negative rather than positive.
c. Fear appeals appear to be effective when advertisers show how difficult it is to implement the desired response.
d. Humor appeals always increase the credibility of a message source.
e. Elements of humor are often used in violent ads to lessen the degree to which the ad is disturbing.
Answer
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