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Question
Which of the following is true about gender differences in making consumer decisions?a. Men tend to be more heuristic/intuitive in their processing.
b. Men tend to process information in a more piecemeal fashion.
c. Women tend to process information based on the way it is framed.
d. Women tend to process information based on the categories it evokes.
e. Men generally tend to make poorer consumer choices than women.
Answer
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