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Question
Which of the following is true about fragmented retail systems?
A. The more fragmented the retail system, the more economical it is for a firm to make contact with each individual retailer.
B. Countries with fragmented retail systems tend to have short channels of distribution.
C. A relatively small sales force is required to deal with a fragmented retail sector.
D. It makes economic sense for the firm to sell to the wholesalers and the wholesalers to deal with the retailers.
E. The sales orders generated from each sales call is more than that in a concentrated retail system.
Answer
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