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Question
Which of the following is true about convenience stores?A) They carry mostly shopping goods.
B) They charge lower-than-normal prices for shopping goods.
C) They are reluctant to change their store designs and offerings to adjust to changes in the market.
D) They create time utility for their customers.
E) They create form, time, and place utility for their customers.
Answer
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Related questions
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A missionary salesperson stimulates demand for a product and is therefore a major part of the close of the sale.
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A) access data from key partners
B) deliver text messages to key customers through a short-messaging system
C) track all aspects of customer interaction
D) avoid the capital outlay of a CRM system
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B) PRM (partner relationship management)
C) TQM (total quality management)
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E) VoIP (Voice-over Internet Protocol)
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Factors that increase a firm's emphasis on ________ include purchases that are "new tasks" for a customer and transactions that require negotiation.
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B) mass marketing
C) public relations
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
A) popular
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C) intangible
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Which of the following communication and promotion tools involves establishing direct connections with customers aimed toward building crucial relationships?
A) personal selling
B) advertising
C) e-commerce
D) publicity
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Why are people reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?
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A producer of beverages and snack foods wants to market its products to the 14-to-22-year-old demographic, providing incentives to respond instantly to time-sensitive offers. Which of the following forms of direct marketing would this producer most likely choose?
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The "m" in m-commerce stands for ________.
A) market
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C) message-oriented
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E) marketspace
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The National Do Not Call Registry was established by which of the following?
A) the Federal Trade Commission (FTC)
B) the Direct Marketing Association (DMA)
C) the Consumer Review
D) the American Marketing Association (AMA)
E) the Robinson-Patman Act
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Which of the following is NOT a form of direct marketing?
A) mass marketing
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C) direct mail
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A brand community can be created by marketers or can develop on its own among consumers.
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B) opinion surveys among the firm's publics
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B) cold calling
C) networking
D) direct selling
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Prospect and qualify is the step in the creative selling process in which the salesperson ________.
A) meets the customer for the first time
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A) intangibility
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B) perishability
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D) personalization
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