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Question
Which of the following is true about consumer behavior traits?a. Low self-monitors care deeply about what others think and say about their behaviors.
b. Consumers with low need for cognition tend to think carefully about products, problems, and even marketing messages.
c. Consumers with high need for cognition tend to be influenced by things like an endorser's attractiveness and cues that are not central to a message.
d. Low self-monitors tend to care more about the functionality of products.
e. High self-monitors are not sensitive to the opinions of others.
Answer
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