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Question
Which of the following is true about advertising during the Great Depression?a. Advertising found respectability, fame, and glamour during this era.
b. Consumers believed that ads helped them choose the right product.
c. Advertisers adopted a tough, no-frills advertising style.
d. Consumers believed blindly in advertisements and brands.
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
a. True
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.