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Question
Which of the following is the result of a survey that does NOT include equal samples of the overall population?
A) Representative sampling
B) Violation of the Fair Use doctrine
C) A reference management tool must be used
D) Sampling bias
E) Variation in quantitative information
Answer
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Related questions
Q:
Businesses believe they have a right to protect confidential information from competitors.
Q:
Which of the following is an ethical lapse when handling sources?
A) Respecting the privacy of research participants
B) Documenting sources and giving appropriate credit
C) Respecting intellectual and digital property rights
D) Extracting more from sources than they actually provide
E) Specifically stating the intended use of research results
Q:
An ethical persuasive argument
A) is a contradiction in terms.
B) focuses on how the audience's actions will benefit the sender.
C) includes any evidence the sender can come up with, whether or not it's relevant.
D) focuses on being both truthful and non-deceptive.
E) is required by law.
Q:
How should your approach to the AIDA plan shift when developing marketing messages for social media?
Q:
________ are the particular advantages that purchasers will realize from the features of a product.
A) Benefits
B) Optimizations
C) Utilization points
D) Selling points
E) Rewards
Q:
Conventional marketing or sales messages begin with an effort to gain the audience's
A) attention.
B) money.
C) interest.
D) cooperation.
E) support.
Q:
In marketing and sales messages, the best way to handle potential objections is to
A) avoid mentioning them.
B) identify them up front and try to address as many as you can.
C) explain why the objections aren't really important.
D) suggest that anyone who has them simply needs to do more research.
E) include a fact sheet with a message that addresses potential objections.
Q:
Whereas ________ focus on what the product does, ________ focus on what the user experiences or gains.
A) wants; needs
B) selling points; benefits
C) benefits; selling points
D) actionable features; desirable benefits
E) wants, selling points
Q:
Which of the following is a key strategy to keep in mind when creating messages for mobile marketing?
A) Include video links whenever possible
B) Use words that have negative connotations to generate interest
C) Recognize that viewers spend more time on mobile ads
D) Keep the messages short and simple
E) Align the audience's interest with what is best for the company
Q:
Which of the following is the key of a successful call to action when using the AIDA model?
A) Including testimonials from satisfied users
B) Making it as easy and risk-free as possible
C) Identifying industry experts
D) Offering free samples or discounts
E) Including a money-back guarantee
Q:
When you're selecting people to participate in a survey, be sure to get a ________ of the population you want to survey.
A) stratified sample
B) representative sample
C) cross-sectional sample
D) small sample
E) cohesive sample
Q:
What are some criteria you can use in evaluating the credibility of an information source?
Q:
The Statistical Abstract of the United States provides access to more than 750 periodicals and newsletters that focus on specific trades or industries.
Q:
________ scan millions of websites to identify individual webpages that contain a specific word or phrase and then attempt to rank the results from most useful to least useful.
A) General-purpose search engines
B) Category tagging sites
C) Mobile content managers
D) Multipurpose web portals
E) Database sites
Q:
Which of the following represents the idea that you can use other people's work if you don't unfairly prevent them from benefiting?
B) Citation management
C) Enterprise search engines
D) Secondary data
E) Fair use doctrine
Answer: E
Q:
Documenting the sources that you use in your writing
A) properly and ethically credits the person who created the original material.
B) shows the audience that you have sufficient support for your message.
C) helps readers explore your topic in more detail.
D) all of the above.
Q:
Possible uses of online monitoring tools include all of the following EXCEPT
A) subscribing to newsfeeds from blogs and websites.
B) following people on Twitter and other microblogs.
C) entering key terms into general-purpose search engines.
D) setting up alerts on search engines and online databases.
Q:
Which of the following is the surest way to verify the reliability of information from a new or unknown source?
A) Look for bias in the writing
B) Determine the purpose of the material
C) Decide if the author is known and published in a variety of fields
D) Corroborate the information with other sources
E) Determine how well the material fits the goals of the research
Q:
Which of the following refers to research previously done for other purposes?
A) Secondary research
B) Database research
C) Intellectual property
D) Sugging
E) Primary research
Q:
Compare and contrast marketing messages and sales messages.
Q:
Describe each of the four phases of the AIDA model for persuasive messages.
Q:
Creating an emotional appeal requires the creation of a claim based on a rational argument and solid evidence.
Q:
Which of the following uses a deductive approach to persuasion?
A) Because the stock market has been falling lately, share prices of our company stock will probably also decline.
B) Because the stock price of our company fell, the entire market will probably also decline.
C) Our stock price is like a marathon runner, slowly making progress towards our goal.
D) You should invest in our company stock before the prices go up.
E) It is acceptable to lose money in the stock market because stock values always goes back up.
Q:
In a ________, your goal may be nothing more than convincing your audience to re-examine long-held opinions or admit the possibility of new ways of thinking.
A) persuasive retrenchment
B) persuasive presentation of ideas
C) persuasive request for action
D) persuasive claim or request for adjustment
E) persuasive statement of truths
Q:
Which of the following is one of the best ways to deal with audience resistance to your message?
A) Use circular reasoning
B) Avoid illogical support
C) Eliminate faulty analogies
D) Anticipate and address objections
E) Simplify complex issues
Q:
Which type of reasoning does a logical appeal use when working from specific evidence to a general conclusion?
A) Analogy
B) Induction
C) Persuasive
D) Deduction
E) Circular
Q:
Which of the following is one of the drawbacks to using the AIDA approach to persuasive messages?
A) The message talks with the audience, not at them
B) The message is multidirectional
C) The message is built around a single event
D) The message is built around long-term relationships
E) The message cannot be effectively sent over email
Q:
In preparing to write persuasive messages, what two categories of information are vital to assess the needs of your audience and what do the two categories include?
Q:
Demographic information includes people's psychological characteristics, such as personality, attitudes, and lifestyle.
Q:
An employee who describes the data she collected from six different plant managers without drawing any conclusions is preparing
A) an analytical report.
B) an informational report.
C) a proposal.
D) a work plan.
E) a series of recommendations.