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Question
Which of the following is the oldest printed book still in existence?A) The Gutenberg Bible
B) The Bay Psalm Book
C) Wang Chieh'sDiamond Sutra
D) Plato's Republic
E) Chaucer's Canterbury Tales
Answer
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Related questions
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Ivy Ledbetter Lee and Edward Bernays believed that public opinion was rational and difficult to influence.
A) True
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A) True
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B) False
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A) Most companies have stopped using it because consumers find it annoying.
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C) It is the only way advertisers can use the Internet to attract customers.
D) It is the dominant format of Web advertising.
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B) space brokers
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C) J. Walter Thompson
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A) True
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Advertising has been increasingly targeted at children and teenagers because they influence roughly $500 billion in family spending every year.
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A) True
B) False
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Mega-agencies are not seen as a threat to the independence of smaller advertising firms.
A) True
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The Ad Council produces public service announcements (PSAs) at no cost to the client.
A) True
B) False
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Some of the first American advertising agencies were space brokers,who bought space in newspapers and sold it to their clients.
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About 80 percent of early newspaper and magazine advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.
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In an effort to attract more viewers, the four major TV networks have reduced the number of commercials aired during prime time.
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______________________ editors attend to specific problems in writing or length in a book manuscript.
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.