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Question
Which of the following is the main challenges of the copywriter early in the campaign process?a. Combining texts and visuals to create a unified whole
b. Writing lively and colorful words about products that are often dull and lifeless
c. Extracting meaning from massive amounts of analytical data, and market research
d. Creating the mood, tone, or humorous angle that gives the product real value
Answer
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.