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Question
Which of the following is the correct sequence of events to the process of selecting a target market and position strategy?A) Create a unique positioning strategy, Select a target market, Segment the market
B) Segment the market, Create a unique positioning strategy, Select a target market
C) Segment the market, Select a target market, Create a unique positioning strategy
D) Select a target market, Create a unique positioning strategy, Segment the market
E) Create a unique positioning strategy, Segment the market, Select a target market
Answer
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Related questions
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List and explain three of the common misconceptions about franchising.
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The proper sequence in selecting a target market and positioning strategy is (1) craft a unique positioning strategy, (2) select a target market, and (3) segment the market.
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A firm's target market is the limited group of individuals or businesses that it goes after or tries to appeal to.
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