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Question
Which of the following is NOT true about the effect of expectations and motives on perceptions?A) People see what they expect to see based on familiarity, previous experience, and expectations.
B) Stimuli that conflict sharply with expectations often receive less attention than those that conform to expectations.
C) Irrelevant sexuality can distract from the ad's main message.
D) People tend to perceive the things they need or want.
E) There is decreased awareness of stimuli that are irrelevant to a consumer's needs.
Answer
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C) repression
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WEIGHT LOSS MINI CASE: Peter has decided that he wants to lose weight and develop a more defined physique in order to make himself more attractive to women. To this end, he joins a gym and begins eating low-fat, low-calorie foods. In particular, he cuts potato chips out of his diet and packs fruit in his lunch instead. After a few weeks, Peter decides that he actually prefers fruit with his lunch.
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