Question

Which of the following is not one of the pitfalls of pursuing a differentiation strategy?
A. trying to strongly differentiate the company's product from those of rivals rather than be content with weak product differentiation
B. over-differentiating so that the features and attributes incorporated exceed buyer needs and requirements
C. trying to charge too high a price premium for the differentiating features
D. differentiating on features or attributes that rivals can easily copy
E. overspending on efforts to differentiate the company's product offering

Answer

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